Represented Spy Optic in trademark infringement claims against online retailer The case settled shortly after Spy defeated Alibaba’s motion for judgment on the pleadings, which relied heavily on the ruling in Tiffany Inc. v. ebay. Rejecting Alibaba’s arguments, the Court held that Spy had alleged a viable claim that Alibaba use of Spy’s mark in its websites’ metadata purposefully directed search engines to landing pages that sold counterfeit Spy merchandise, created a likelihood of confusion.